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[SIG] Market Sizing for Internationalisation - Determine the Potential of Your New Market

Lecturer iconIvan Chang (Mr)
Course Duration: 2.5 hours
AEN Member
Total Course Fee
S$0.00

*The fee is inclusive of prevailing GST and subject to changes.

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This session is held on 27 August, 7pm to 9:30pm. Registration will close on 20 Aug, 2359 hrs.

Notice

This session will be conducted face-to-face at IAL. More details on participating in the session will be send to the confirmed registrants.

What Is The Session About?

In this session, adult educators (AEs) will be able to delve into the essentials of market sizing and learn how to effectively use Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) as tools for successful internationalisation.

The session aims to equip AEs with the skills to measure market opportunities accurately and make informed strategic decisions. Through a combination of theoretical explanations and practical exercises, they will gain a comprehensive understanding of how to apply TAM, SAM, and SOM in various market scenarios.

What Does The Session Cover?

At the end of the session, participants will be able to:

 

Evaluate potential markets, prioritise them, and strategically plan for market entry 
 
Plan and ensure optimal resource allocation to enhance chances of international success 
 
Take action to go international with other AEs

Who Is It Suitable For?

  • Adult Education: Individuals who are involved in learning design, curriculum development, learning facilitation, assessment of learning competence, learning technology integration and/or providing consultancy and advisory services to drive business performance.
  • Human Capital Development (HCD): Individuals who are in-company L&D staff who are involved in building employee capabilities to support business needs.
  • Others: Entrepreneurs in the Education Space

Course Funding and Policies

This session is open to AEN members for free.  To register for AEN membership, please click here.

About The Speaker

Ivan Chang (Mr)

Ivan Chang (Mr)

Adjunct Faculty | Singapore Management University

Ivan Chang currently serves as an Adjunct Faculty with Singapore Management University (SMU) School of Accountancy in the area of accounting and finance. He focuses on internationalisation and strategy with a keen interest in SMEs and Startups. 

Ivan graduated from SMU in 2014 with a Bachelor of Business Management with top honours. He is currently pursuing his Masters of Business Administration from the University of Southern California's Marshall School of Business. In his spare time, Ivan is an adventuruous traveller, with a freefall parachuting and skydiving licence.

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