[SIG] Dig Deep, Build High: Go-To-Market Strategy for Vietnam - Ho Chi Minh City
Anderson Tan (Mr) & FT Liu (Mr) / Guest speakers: Van Truong (Ms) & Tieu Yen Trinh (Ms)
Course Duration: 3 hours
*The fee is inclusive of prevailing GST and subject to changes.
Sign Up for AEN MemberThis session is held on 18 Apr, 7pm to 10pm. Registration will close on 10 Apr, 2359 hrs.
MTI has narrowed Singapore's GDP growth forecast range due to risks from the Russsia-Ukraine war and from inflation. Further escalation of the conflict could worsen global supply disruptions and exacerbate inflationary pressures. Adult Educators (AEs) need to look to overseas for opportunities by:
1. Going international through the SIG platform to leverage and hunt as a pack to get into the Vietnam TAE market.
2. Scaling through large scale projects which leverages the skills, knowledge and experience of like-minded members and targeting the top 200 companies in the private sector.
3. Be professional and develop clear Go-To-Market plans which defines your offers, target audience and their responses.
This session will be conducted face-to-face at IAL, Experiment Room. More details on participating in the session will be send to the confirmed registrants.
What Is The Session About?
This session is to provide the participants with the Go-To-Market Strategy for Vietnam’s Ho Chi Minh City (HCMC), the commercial capital of Vietnam. We will also explain why we are targeting HCMC and what is the market entry model. We will also be hearing from a CONSUMER of L&D services from Vietnam and a PROVIDER of L&D Services in Vietnam. Nothing beats hearing from the practitioners in the market. Finally, we will form the team that will execute the Go-To-Market Strategy for HCMC.
Programme:
1. Learn about Ho Chi Minh's latest development and market entry model.
2. Hear it from a consumer of L&D services in Vietnam: Ms Van Truong was the Head of Training and Development at Vietnam's AIA, Prudential, and Manulife insurance agencies for over ten years where she led the consumption of L&D services. She will be sharing on the L&D situation in Vietnam in general, and HCMC in particular. She will also share her thoughts on the areas of L&D needs and will offer some advice to Professionals from Singapore planning to share their skills, knowledge, and experience with the Professionals in Vietnam.
3. Hear it from a provider of L&D services in Vietnam: Ms Tieu Yen Trinh started Talentnet in 2007 after a 12-year stint at PwC. Talentnet is the only Total HR Solutions Provider in Vietnam, and has a good understanding of what recruiters look for - Durable skills, Semi-durable skills and Perishable skills. Ms Trinh will be sharing on the L&D situation in Vietnam in general, and HCMC in particular. She will also share her thoughts on the areas of L&D needs and will offer some advice to professionals from Singapore planning to share their skills, knowledge, and experience with the professionals in Vietnam.
Gain deeper insights in the CET systems of developing countries through our 4-part series. Stay tuned and sign up for the other sessions once they are released!
To find out more about the full range of our SIG2023, click here.
What Does The Session Cover?
At the end of the session, participants will be able to take-away the following:
Who Is It Suitable For?
All Adult Educators and Professionals who want to share their skills, knowledge and experience with the professionals in emerging markets.
Course Funding and Policies
This session is open to AEN members for free. To register for AEN membership, please click here.
About The Speaker
Anderson Tan (Mr)
Since 2018, Anderson has been venturing into the emerging economies in the region. He has established an overseas network of companies and partners in the training and adult eduction space. Specifically, he is exporting the Singapore brand of the Skills Framework to the public sector in these emerging economies. This has been embraced by the Philippines Government. Other countries where he has established a presence are Indonesia and Vietnam.
FT Liu (Mr)
With the Singapore economy slowing down to 2 to 3 per cent for the next decade, FT decided to leverage his regional sales and marketing experience to bring Professionals from Singapore to share their skills, knowledge and experience with the Professionals in Developing Economies so that they are equipped to take their economy to the next level.
His first overseas target was Yangon, the commercial capital of Myanmar and FT has already obtained sustained growth in TAE engagements in the last 3 years. Leveraging his years of experience as a Regional Sales and Marketing professional, FT led the team to develop Go-To-Market plan for Myanmar. This includes organising the annual Professional Development Conference, the platform where professionals can launch their offerings to managers from the top 200 private companies in Myanmar. The team was able to break into the Yoma Strategic Group, one of the top 5 conglomerates in the country.
Van Truong (Ms)
Van Truong was the head of Training and Development at Vietnam's AIA, Prudential, and Manulife insurance agencies for over ten years where she led the consumption of L&D services.
