Executive Media Mastery: Effective Communication for Senior Executives

Lecturer iconGary Gan (Mr)
Course Duration: 7 hours
Singaporean/PR
AEN Member
Total Course Fee
S$109.00
Non-AEN Member
Total Course Fee
S$327.00
Others
Total Course Fee
S$1090.00

*The fee is inclusive of prevailing GST and subject to changes.

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Course Dates

For groups of at least 15 people, customised run dates are available, contact us via the form below for more details. 

No Schedules Available.

What Is The Session About?

In today’s fast-moving media environment, effective communication is more critical than ever for senior leaders. This one-day, interactive masterclass equips senior executives with essential skills to craft compelling messages, handle media interviews with confidence, and manage crises to protect and enhance their brand’s reputation. 

Tailored for high-level professionals, the course blends engaging lectures, practical exercises, and mock scenarios, offering personalised feedback and actionable strategies. Gain the poise and authority to navigate media interactions seamlessly. Secure your spot today—an investment in leadership and organisational success.

What Does The Session Cover?

This programme stands out from the rest due to its tailored approach specifically designed for senior executives. Unlike generic media training programs, this course focuses on the unique challenges and opportunities faced by high-level leaders. It combines theoretical knowledge with practical, hands-on exercises, ensuring that participants not only understand the concepts but can also apply them in real-world scenarios.

The course's interactive format, including mock interviews and crisis simulations, provides executives with personalized feedback and actionable insights. By signing up for this course, executives will gain the skills and confidence needed to effectively communicate with the media, protect their brand's reputation, and lead their organizations through any media interaction with poise and authority. This comprehensive and engaging program is an investment in their professional development and their organization's success.


^ Assessment: Formative Assessment(s), Assignments/Presentations/Practical Performances)

^ Completion: Upon 100% attendance and meeting Assessment requirement, learners will receive a Certificate of Participation from IAL (& other partners where applicable)

Who Is It Suitable For?

  • C-Suite Executives
  • Human Resource Leaders

Course Funding and Policies

Payment

Please proceed to make payment via eNets/credit card (VISA or MasterCard) at the end of the registration process. Kindly note that the system will automatically cancel the registration if full payment has not been successfully processed by 11.59pm (Singapore Time) on the same day of the registration. You will have to reapply for the course, subject to availability of vacancy at the point of your re-registration.


Additional Funding Available, If Applicable

Singaporeans aged 25 years old and above are eligible for SkillsFuture Credit which can be used to offset the selected programmes' fees for self-sponsored registrations only.


Please note the submission period for your SFC claim via MySkillsFuture needs to be within 60 days before the course start date (date inclusive). If your course start date is more than 60 days from the date of SFC application, the SSG-SFC portal would reject your application. In this case, you would need to pay the full course fees at the end of your course application.


Rescheduling

Request for rescheduling imust be submitted to IAL 2 weeks before the commencement of programme. Reschedule requests that come mid-way through training has to be supported by valid reasons; substantiated by references as evidence; such as a doctor's note; or a hospitalization chit.


Please submit your request to reschedule your course at MyIAL. A non-refundable administrative fee of S$54.50 w/GST ($50) applies for the request and the next available slot will be offered


Withdrawal

Request for withdrawal from a programme is subjected to review by IAL and the decision is final. IAL reserves the right to request for supporting document(s). A non-refundable administration fee of S$54.50 w/GST ($50) is applicable for withdrawal request. If the withdrawal notice is given less than 2 weeks before the programme start date, the paid fees will not be refunded.


Corporate Run

For dedicated corporate runs with a contract signed with IAL, billing and payment will follow the terms of the signed contract. Otherwise, payment would be expected upon registration.

About The Speaker

Gary Gan (Mr)

Gary Gan (Mr)

Senior Communications Professional

Gary Gan is a seasoned storyteller with over 20 years of experience in branding, communications, and public affairs.

Prior to this role, he has led marketing and communications programs to raise the profile of a leading securities firm in the Asia-Pacific trading and investing community. He has also served as Director of Compliance Programs for a global software alliance, as Asia Pacific Director of Marketing & Communications at a major technology company, and in the public sector where he formulated marketing strategies for industry clusters such as Aerospace, Clean Technology, and Info-communications.

He began my career as a public relations consultant, handling enterprise technology accounts, including a stint at a renowned public relations firm serving marquee clients like Adobe, Nokia, Lenovo, and Symantec. He then moved into in-house marketing roles with a leading aerospace company and a global professional services firm.