This qualitative study focuses on freelancers in one part of the creative sector, the Film and Television industry. The purpose of this study is to understand how freelancers in the industry learn and develop, and in the process, the ways in which they develop their identity. The concept of identity is important as what you identify with influences and drives what you seek to learn. It also highlights what one needs to be in order to be a professional in the chosen vocation or profession. We also address the question, how can the learning of freelancers in this industry be supported? The study also seeks to understand why people in this sector tend not to attend training.