Lim Wee Khee is a digital practitioner with years of leadership experience with APAC organisations from consumer technology, electronics, telecommunications industries and government sectors. Her expertise includes marketing strategy, customer experience, integrated communications, digital marketing (search, social media, email, mobile) and web analytics. A strong collaborator and people developer, Wee Khee currently leverages her industry experience for training and development. As a consultant and lecturer with the National University of Singapore - Institute of System Science (NUS-ISS), she drives new WSQ course accreditation, courseware development and Executive Education course delivery for the Digital Innovation & Design practice.