Azhar is a Digital Marketing Strategist helping Singapore SMEs develop their online presence through conversion focused websites, search marketing (SEM & SEO), and data analytics. Besides being a practitioner, he develops curriculum and trains learners in digital marketing, web design/development, and web analytics topics as an adjunct trainer with CET institutes. He is also a Workplace Learning consultant implementing learning interventions at the workplace. He has over 28 yrs of rich experience in the IT and digitalisation in managerial, consulting, and technical roles with career stints across Asia, Europe and the Middle East. Azhar holds a Master’s Degree in Education from Griffith University, a Bachelor’s Degree in Engineering from University of Mumbai, GCWPL and ACTA qualifications from SUSS-IAL, and various IT & Marketing related professional certifications.